Oct 28, 2016
Last year, Wines & Vines magazine reported that there were more than 8,000 wineries currently operating in the United States, with about half of those doing business in the state of California. In a market like this, saturated with a dizzying array of choices, how can local wine producers hope to compete? And, how does one go about choosing the best wine to fit the palate and pocketbook?
Marketing Wine in Humboldt County & Beyond, part of the four-course From Vine to Table Wine Certificate program offered through HSU’s College of eLearning and Extended Education, will explore these issues in depth during an upcoming weekend seminar, Thursday, Nov. 10 through Saturday, Nov. 12.
Course instructor Elizabeth Hans McCrone describes the class an opportunity to delve more deeply into the business as well as the joy of experiencing wine.
“We’ll be learning what it takes to create a successful wine brand and build a loyal customer base in a small, but very competitive marketplace,” Hans McCrone explains. “Humboldt County has a beautifully unique terroir for wine and a talented group of passionate people who really care about what they do. This is our chance to explore how we can maximize our potential for consumers, for individual producers and for the Humboldt wine region as a whole.”
Marketing Wine in Humboldt County & Beyond begins Thursday, Nov. 10 with a wine and cheese reception at Crush Wine Bar in Arcata. Friday’s activities include a field trip to explore local vines and winemaking practices at award-winning Monument Vineyards in southern Humboldt County. On Saturday, students will hear from a panel of regional wine marketing experts and conclude the course with a catered lunch, complete with local wines and recipe ideas to spice up holiday meal plans. All classroom instruction takes place at the Humboldt Bay Aquatic Center (HBAC) in Eureka.
Elizabeth Hans McCrone has a M.A. and B.A. in journalism and communications. She also earned a Certificate in Wine Studies from Santa Rosa Junior College and worked for seven years for Francis Ford Coppola Winery in Sonoma County. She regularly writes and publishes for an online publication called the Wine Industry Advisor.
For class registration and more information on the From Vine to Table series, call (707) 826-3731 or visit www.humboldt.edu/extended/winecertificate.