Latest Achievements

Faculty Sarita Ray Chaudhury, PhD., Professor of Marketing, Business

Professor Sarita Ray Chaudhury published a qualitative analysis of online user-generated content (UGC) titled "Laugh like Surpanakha": Modern Literary Re-imagining of a Famous Villaness in Indian Folkloric Traditions, in the journal Cultural Analysis. This study explores how modern readers perceive Surpanakha’s characterization in Kavita Kane’s novel The Lanka’s Princess. Findings suggest readers’ willingness to accept Surpanakha’s villainous traits as expressions protesting mainstream expectations of the female ideal. https://www.ocf.berkeley.edu/~culturalanalysis/volume22_1/pdf/Chaudhury…

Academic Department
Business
Achievement (100 Words Max)

Professor Sarita Ray Chaudhury published a qualitative analysis of online user-generated content (UGC) titled "Laugh like Surpanakha": Modern Literary Re-imagining of a Famous Villaness in Indian Folkloric Traditions, in the journal Cultural Analysis. This study explores how modern readers perceive Surpanakha’s characterization in Kavita Kane’s novel The Lanka’s Princess. Findings suggest readers’ willingness to accept Surpanakha’s villainous traits as expressions protesting mainstream expectations of the female ideal. https://www.ocf.berkeley.edu/~culturalanalysis/volume22_1/pdf/Chaudhury…

Name(s) of People Involved
Sarita Ray Chaudhury, PhD., Professor of Marketing
Type of Achievement
Faculty
Submitter's Full Name
Sarita Ray Chaudhury, PhD., Professor of Marketing
Email
sarita@humboldt.edu
College
CPS